Brands & models
A. Lange & Söhne Buying Guide: Lange 1, Saxonia, Zeitwerk and 1815
A. Lange & Söhne explained: Glashütte since 1845, the 1994 revival, the Lange 1, Saxonia, 1815, Zeitwerk and Datograph, prices from our stock and what to check.
Watchflix NYC Editorial Team
Watchflix was founded by Alec and Matt in Los Angeles in 2022; Watchflix NYC is its online branch, selling new, unworn and pre-owned watches from more than 100 brands across the US. Our guides are written from what we see every day: the references buyers ask about, the questions they have before buying, and what we check on every watch before it ships.
About Watchflix NYCArticles
Brands & models
Accutron Buying Guide: Tuning Fork Heritage, Spaceview and Electrostatic Watches
Accutron explained for buyers: Bulova's 1960 tuning-fork watch, its relaunch as a brand, the Spaceview 2020 electrostatic movement and Legacy models, prices.
Brands & models
Bulgari Watches Buying Guide: Octo Finissimo, Serpenti and Bvlgari Bvlgari
Bulgari watches explained: the Roman jeweller since 1884, the Octo and its ultra-thin Finissimo records, Serpenti and Bvlgari Bvlgari, prices and what to check.
Brands & models
Chanel J12 and Chanel Watches Buying Guide: J12, Première, Boy·Friend, Code Coco
Chanel watches explained for buyers: the ceramic J12 since 2000, its Caliber 12.1 and 12.2, the Première, Boy·Friend and Code Coco, sizes, prices and what to check.
Brands & models
Christopher Ward Buying Guide: C60 Trident, C63 Sealander, Bel Canto and Twelve
Christopher Ward explained for buyers: the English brand with Swiss-made watches, the C60 Trident, C63 Sealander, The Twelve and Bel Canto, prices from our stock.
Brands & models
Chronoswiss Buying Guide: Regulator Dials, Onion Crowns and Guilloché
Chronoswiss explained for buyers: the brand of the regulator dial since 1983, how to read a regulator, onion crowns and guilloché dials, prices from our stock.
Brands & models
F.P. Journe Buying Guide: Chronomètre Bleu, Octa, Élégante and Résonance
F.P. Journe explained for buyers: the Geneva independent since 1999, gold movements, the Chronomètre Bleu, Octa, Élégante and Résonance, prices and what to check.
Brands & models
Franck Muller Buying Guide: Cintrée Curvex, Vanguard, Conquistador and More
Franck Muller explained for buyers: the Geneva master of complications, the Cintrée Curvex case, Crazy Hours, Vanguard and Conquistador, prices and what to check.
Brands & models
G-Shock MR-G and MT-G Buying Guide: Casio's Luxury G-Shocks Explained
G-Shock for buyers: Casio's shock-resistant watch since 1983, the premium MR-G and MT-G lines in titanium and metal, prices from our stock and checks.
Brands & models
Girard-Perregaux Buying Guide: Laureato, 1966, Vintage 1945 and Bridges
Girard-Perregaux explained: the Three Gold Bridges tourbillon, the 1975 Laureato, the 1966, Vintage 1945 and Bridges collections, prices from our stock.
Brands & models
IWC Buying Guide: Portugieser, Pilot's Watch, Portofino and Ingenieur
IWC Schaffhausen explained for buyers: its history since 1868, the Portugieser, Pilot's Watches, Portofino, Ingenieur and Aquatimer, prices and what to check.
Brands & models
Jacob & Co Watches Buying Guide: Astronomia, Epic X, Five Time Zone and More
Jacob & Co explained for buyers: the New York jeweller turned Geneva watchmaker, the Five Time Zone, Astronomia, Epic X and Opera, prices and what to check.
Brands & models
Jaeger-LeCoultre Buying Guide: Reverso, Master Control, Polaris and More
Jaeger-LeCoultre explained: the Vallée de Joux manufacture, the 1931 Reverso, Master Control, Polaris and Rendez-Vous, prices from our stock and what to check.
Brands & models
King Seiko Buying Guide: History, the KSK Design and the Modern Collection
King Seiko explained for buyers: Seiko's 1961 rival to Grand Seiko, the KSK design, the modern King Seiko collection and Vanac, prices from our stock.
Brands & models
MeisterSinger Buying Guide: How to Read a Single-Hand Watch
MeisterSinger explained for buyers: the German brand of single-hand watches, how to read one hand to five minutes, the main models, prices and what to check.
Brands & models
Mido Buying Guide: Ocean Star, Multifort, Commander and Baroncelli
Mido explained for buyers: Swiss automatics since 1918, the Ocean Star, Multifort, Commander and Baroncelli, the 80-hour Caliber 80, prices from our stock.
Brands & models
Montblanc Watches Buying Guide: 1858, Star Legacy, Heritage and Minerva
Montblanc watches explained: from Hamburg pens to Swiss watches, the Minerva heritage, the 1858, Star Legacy, Heritage and TimeWalker, prices and what to check.
Brands & models
Panerai Buying Guide: Luminor, Radiomir, Submersible and PAM Numbers
Panerai explained for buyers: its Italian navy history, the Luminor, Radiomir and Submersible, 42, 44 and 47 mm sizes, PAM numbers, prices and what to check.
Brands & models
Piaget Buying Guide: Polo, Altiplano, Limelight and Possession
Piaget explained for buyers: the ultra-thin specialist since 1874, the Polo and Polo 79, the Altiplano, Limelight Gala and Possession, prices and what to check.
Brands & models
Rado Buying Guide: Captain Cook, True, Centrix and High-Tech Ceramic
Rado explained for buyers: the scratch-resistant DiaStar of 1962, high-tech ceramic, the Captain Cook, True, Centrix and Integral, prices from our stock.
Brands & models
Richard Mille Buying Guide: RM 011, RM 035, RM 67 and What They Cost
Richard Mille explained for buyers: tonneau cases, carbon composites and featherweight movements, the RM 011, RM 035 and RM 67, prices and what to check.
Brands & models
Roger Dubuis Buying Guide: Excalibur, Skeleton Tourbillons and the Geneva Seal
Roger Dubuis explained for buyers: the Geneva house founded in 1995, the Excalibur and its skeleton tourbillons, Hommage, Sympathie and Velvet, prices and checks.
Brands & models
Ulysse Nardin Buying Guide: Marine, Diver, Freak, Blast and Executive
Ulysse Nardin explained for buyers: marine chronometers since 1846, the Marine, Diver, Freak, Blast and Executive, prices from our stock and what to check.
Brands & models
Vacheron Constantin Buying Guide: Overseas, Patrimony, FiftySix and 222
Vacheron Constantin explained for buyers: Geneva since 1755, the Overseas, Patrimony, FiftySix and Historiques 222, prices from our stock and what to check.
Brands & models
Zodiac Watches Buying Guide: Super Sea Wolf, Sea Wolf and Olympos
Zodiac for buyers: the Le Locle brand behind the 1953 Sea Wolf dive watch, the Super Sea Wolf, Olympos and colourful limited editions, with prices.
Brands & models
Blancpain Villeret Buying Guide: Complications, Cases and References
Blancpain's Villeret explained: the double-stepped case, the Quantième Complet moon phase, 8 Jours and Grande Date, sizes, and what to check pre-owned.
Brands & models
Hublot Big Bang Buying Guide: Original, Unico, One Click and Meca-10
The Hublot Big Bang explained: the 2005 original, the Unico chronograph, One Click and Meca-10, sizes from 33 to 48 mm, and what to check pre-owned.
Brands & models
Omega Constellation Buying Guide: Manhattan, Globemaster and Sizes
The Omega Constellation explained: the 1952 original, the Manhattan and its claws, the Globemaster, sizes from 24 to 41 mm, and what to check pre-owned.
Brands & models
Omega De Ville Buying Guide: Prestige, Trésor, Ladymatic and Co-Axial
Omega's De Ville explained: its history since 1960, the Prestige, Trésor and Ladymatic lines, sizes from 26 to 41 mm, and what to check pre-owned.
Prices & market
Patek Philippe Nautilus Price Guide: What Each Reference Costs (November 2026)
Patek Philippe Nautilus prices by reference, from the 5711 and 5712 to the 5726, 5980 and ladies' 7118, with live figures from our stock and what drives the price.
Brands & models
Rolex Sky-Dweller Buying Guide: References, Bezel, Calendar and Prices
How the Rolex Sky-Dweller works: annual calendar, second time zone and the Ring Command bezel, plus steel, two-tone and gold references and what they cost.
Buying guides
How to Choose Your Watch Size: Case Diameter, Lug to Lug and Wrist Fit
How to choose the right watch size: measure your wrist, understand case diameter, lug-to-lug and thickness, and why shape matters, with a simple sizing table.
Comparisons
Rolex Explorer vs Explorer II: Which Rolex Explorer Should You Buy?
Explorer vs Explorer II compared: history, size, dial, the 24-hour hand, movements and how each wears, and which Rolex Explorer suits you.
Buying guides
Best Luxury Watches Under $5,000: What to Look At
Luxury watches under $5,000: the brands and models worth looking at, from Tudor, Longines and Oris to Nomos, Hamilton and Grand Seiko, and how to choose.
Comparisons
Cartier Santos vs Tank: Which Cartier Watch Should You Buy?
Cartier Santos vs Tank compared: history, shape, sizes, movements, bracelets and water resistance, and which of the two Cartier icons suits you.
Selling & trade-in
Where to Sell a Luxury Watch: Dealer, Auction, Marketplace or Private Sale
Where to sell a luxury watch: dealers, auction houses, online marketplaces, private sales and trade-ins compared, with what each costs and how to sell safely.
Selling & trade-in
When Is the Best Time to Sell a Luxury Watch?
When is the best time to sell a luxury watch? Warranty, service timing, condition, new model releases and market demand, and how to decide.
Comparisons
Hublot Big Bang vs Classic Fusion: Which Hublot Is Right for You?
Hublot Big Bang vs Classic Fusion compared: size, thickness, chronograph vs three-hand, the Unico movement, materials and prices from our stock.
Ownership & care
How to Use a GMT Watch: Set It, Read It, Track Three Time Zones
How to use a GMT watch. How to read the 24-hour hand, set a second time zone, use the rotating bezel for a third, and tell the two types of GMT apart.
Prices & market
Cartier Santos Price Guide: Sizes, Metals and What It Costs (November 2026)
Cartier Santos prices from our stock: what a Santos de Cartier costs in steel, two-tone and gold, medium or large, and how it compares with the Tank and Ballon Bleu.
Pre-owned & trust
Where to Buy a Pre-Owned Rolex Online Safely: Options and a Checklist
Where to buy a pre-owned Rolex online in the US: certified pre-owned, independent dealers, marketplaces and private sellers compared.
Pre-owned & trust
How to Spot a Fake Omega: Speedmaster and Seamaster Checks
How to spot a fake Omega. The checks that matter on a Speedmaster or Seamaster, from the serial number and dial to the movement, cards and seller.
Comparisons
Rolex vs Omega: Which Luxury Watch Brand Should You Buy?
Rolex vs Omega compared: history, movements and certification, the models that compete, prices in our stock, and how to choose between the two brands.
Brands & models
Rolex Datejust Buying Guide: Sizes, Bezels and Dials
The complete Rolex Datejust buying guide: 28, 31, 36 and 41 mm sizes, metals, bezels, bracelets and dials, how to read the reference, and what to check.
Ownership & care
Do You Need a Watch Winder? When It Helps and When It Does Not
Do you need a watch winder? What a winder does, whether it harms or helps an automatic watch, who benefits from one, and what to look for.
Selling & trade-in
How to Sell a Rolex Online, Anywhere in the US
How to sell a Rolex online safely: find the reference, gather box and papers, judge condition and demand, compare offers and ship insured.
Prices & market
Is a Rolex a Good Investment? What Holds Value, and What Doesn't
Do Rolex watches hold their value? An honest guide to which models have kept their value, what lowers resale prices, and how to buy a Rolex you can sell well later.
Buying guides
Lug-to-Lug Explained: The Watch Measurement That Decides Fit
Lug-to-lug explained. What the measurement is, how to measure your wrist for it, why it matters more than diameter, and how to use it when you buy.
Comparisons
Breitling Navitimer vs Chronomat: Which Breitling Chronograph Should You Buy?
Navitimer vs Chronomat compared: slide rule vs rotating bezel, water resistance, bracelet, sizes, the B01 movement and prices from our stock.
Ownership & care
Is My Watch Magnetized? Signs, a Simple Test and the Fix
Is my watch magnetized? The signs, such as suddenly running fast, a simple compass test, what causes it, how it is fixed and which watches resist it.
Buying guides · Guide
The Best Luxury Dive Watches at Every Budget
Eight dive watches worth buying, from Seiko and Longines to Tudor, Omega, Rolex and Blancpain: what each does best, with live prices from our stock.
Pre-owned & trust
How to Pay for a Luxury Watch Online: Wire, PayPal, Card or Crypto
How to pay for a luxury watch online safely: bank wire, PayPal invoice, card and crypto compared, with the protections and risks of each.
Brands & models
Rolex Day-Date Buying Guide: 36 vs 40, Metals and Dials
Rolex Day-Date buying guide: the 36 and 40 mm sizes, gold and platinum, bezels, the President bracelet, dials, references, and what to check before you buy.
Brands & models
How to Read Longines Reference Numbers: L3.781.4.56.6 Explained
How to read Longines reference numbers such as L3.781.4.56.6. The five blocks give the family, model, case material, dial and bracelet or strap.
Pre-owned & trust
What Does Full Set Mean for a Watch? Box, Papers and the Rest
What does full set mean for a watch? What a complete set includes by brand, how it differs from box and papers, and what to check when it is offered.
Brands & models
Rolex Daytona Buying Guide: References, Dials and What to Check
The Rolex Daytona explained: references from 16520 to 126500LN, steel, gold and platinum, the Panda dial, and what to check before you buy.
Brands & models
Norqain Explained: Independence, Freedom 60, Adventure and Wild One
Norqain explained: the young independent Swiss brand, its four lines, the Kenissi-made chronometer movements and how to tell which movement a watch has.
Selling & trade-in
What Is My Watch Worth? How to Value a Luxury Watch
What is my watch worth? The factors that set a luxury watch's value, how to research it properly, and why dealer offers differ from listing prices.
Buying guides
Best Luxury Watches for Small Wrists: 12 That Fit Under 6.5 Inches
The best luxury watches for small wrists, from 35 to 39 mm. What makes a watch fit a wrist under 6.5 inches, and twelve models that do.
Comparisons
Omega Seamaster Diver 300M vs Aqua Terra: Which Seamaster Is Right for You?
Seamaster Diver 300M vs Aqua Terra 150M compared: size, bezel, movement, water resistance, dial and price, and which Omega suits daily wear, diving or the office.
Comparisons
Rolex Submariner vs Omega Seamaster Diver 300M: Which Should You Buy?
Submariner vs Seamaster Diver 300M compared: size, movement, accuracy, bezel, bracelet, water resistance and price, and which dive watch suits you.
Comparisons
Tudor Ranger vs Black Bay 36 vs Pelagos 39: Which Tudor to Buy
Tudor Ranger vs Black Bay 36 vs Pelagos 39 compared: sizes, materials, water resistance, movements and which smaller Tudor suits you.
Comparisons
H. Moser & Cie. Streamliner vs Endeavour vs Pioneer: Which Moser to Buy
H. Moser & Cie. Streamliner, Endeavour and Pioneer compared: the fumé dials, the in-house movements and hairsprings, and how to choose between the three lines.
Comparisons
Tudor Black Bay 58 vs 54 vs 41: Which Size Fits You?
Tudor Black Bay 58 vs 54 vs 41 compared. The 39 mm, 37 mm and 41 mm cases, their movements, clasps and references, and how to choose by wrist size.
Brands & models
Rolex GMT-Master II Buying Guide: Pepsi, Batman, Sprite, Root Beer and More
The Rolex GMT-Master II explained: how the GMT works, every nickname from Pepsi to Bruce Wayne, references, bracelets and what to check before you buy.
Selling & trade-in · Guide
How to Sell a Luxury Watch: A Step-by-Step Guide
How to sell a luxury watch: know what you have, prepare it, research its value, choose where to sell, avoid scams and get paid safely.
Brands & models
Glashütte Original Buying Guide: Senator, Pano, SeaQ and Sixties
Glashütte Original buying guide: the Senator, Pano, SeaQ and Sixties lines, what makes a Glashütte movement, and how to read the references.
Comparisons
Rolex Datejust 41 vs Omega Aqua Terra 41: Which Everyday Watch?
Rolex Datejust 41 vs Omega Seamaster Aqua Terra 150M 41 mm: movements, power reserve, water resistance, prices in our stock and which one to buy.
Pre-owned & trust
Polished vs Unpolished Watch: Does It Matter When You Buy?
Polished vs unpolished watches explained. What polishing does to a case, how to spot it in photographs, and when it affects the value of a watch.
Comparisons
Raymond Weil Freelancer vs Millesime vs Maestro: Which to Buy
Raymond Weil compared: the Freelancer sports line, the slim Millesime, the Maestro dress watches, the quartz Tango and Toccata, and quartz versus automatic.
Buying guides
What Size Rolex Datejust for a Woman: 28, 31 or 36 mm?
What size Rolex Datejust for a woman? The Lady-Datejust 28, Datejust 31 and Datejust 36 compared by wrist size, look, movement and references.
Buying guides
The Best GMT Watches: Rolex, Tudor, Longines, Grand Seiko and Omega
How a GMT watch works, the difference between a "true" and a "caller" GMT, and the best travel watches at every budget with live prices from our stock.
Buying guides
Ladies' Luxury Watch Buying Guide: Models, Sizes and What to Check
How to choose a luxury watch for women: classics from Rolex, Cartier and Patek Philippe, sizes, quartz or automatic, and what to check.
Brands & models
How to Read Audemars Piguet Reference Numbers: Royal Oak Codes
How to read Audemars Piguet reference numbers such as 15510ST.OO.1320ST.06: the model, the metal letters, the bracelet code and the dial number.
Brands & models
Bremont Buying Guide: Supermarine, MB, ALT1 and Terra Nova
Bremont buying guide: the British brand founded by two pilots, the Supermarine divers, the Martin-Baker MB, ALT1 pilot's watches, Terra Nova and the 2024 redesign.
Comparisons
Vacheron Constantin Overseas vs Audemars Piguet Royal Oak
Overseas vs Royal Oak compared: history, design, size, movement, water resistance, straps and finishing, and which luxury sports watch to choose.
Ownership & care
How to Clean a Luxury Watch at Home, Safely
How to clean a luxury watch at home. What you need, the safe step-by-step method for case and bracelet, what to do with leather, and what to avoid.
Comparisons
Rolex Datejust 41 vs Day-Date 40: Which Rolex Should You Buy?
Datejust 41 vs Day-Date 40 compared: metals, the day display, bracelets, movements, prices and wear, and which classic Rolex suits you.
Buying guides · Guide
How to Choose Your First Luxury Watch: A Step-by-Step Guide
How to choose your first luxury watch: set a budget, pick the right size and movement, decide new or pre-owned, and find the brands that match your style.
Pre-owned & trust
Original, Service and Aftermarket Parts on a Pre-Owned Rolex
Original, service and aftermarket parts on a pre-owned Rolex: what each means, how they change the value, and how to ask a seller about them.
Ownership & care
Watch Water Resistance Explained: 30 m to 300 m and Beyond
What watch water resistance ratings really mean, from 30 m to 300 m and more: what you can do with each, why ratings fade over time, and how to protect your watch.
Comparisons
Squale 1521 vs 1545: Choosing a Squale Dive Watch
Squale 1521 vs 1545 compared: the case maker turned dive-watch brand, crown at 4 or at 3 o'clock, what 50 atmos means, and the smaller Super-Squale and Sub-39.
Pre-owned & trust
Rolex Serial Numbers: Where to Find Them and What They Tell You
Rolex serial numbers explained. Where the serial number is on a Rolex, how it differs from the reference, what it can date, and how to use it when buying.
Buying guides
The Best Luxury Watches Under $10,000
What $10,000 buys in a luxury watch: Rolex, Omega, Tudor, Cartier, Breitling, Grand Seiko and more, with live prices from our stock and how to choose.
Comparisons
Nomos Tangente vs Club: Dress Watch or Everyday Sports Watch?
Nomos Tangente vs Club compared on design, case, water resistance, sizes, movements and price, to help you choose your first Nomos Glashütte.
Comparisons
Nomos Orion vs Metro vs Ludwig: Which Nomos Dress Watch to Buy
Nomos Orion, Metro and Ludwig compared: dials, sizes, hand-wound or automatic, and which of the three Nomos dress watches suits your style.
Brands & models
Blancpain Fifty Fathoms Buying Guide: The First Modern Dive Watch
The Blancpain Fifty Fathoms explained: its 1953 history, the classic 45 mm and 42 mm models, the Bathyscaphe, movements, and prices from our stock.
Brands & models
Omega Speedmaster Buying Guide: The Moonwatch and Models
Omega Speedmaster buying guide: Moonwatch history, calibers 321 to 3861, Hesalite vs sapphire, the other Speedmaster lines, and what to check.
Comparisons
Bell & Ross BR 03 vs BR 05: Square Instrument or Integrated Bracelet?
Bell & Ross BR 03 vs BR 05 compared: the cockpit-instrument square case and the integrated-bracelet sports watch, with sizes, materials and how each wears.
Brands & models
Zenith El Primero Guide: Chronomaster Sport, Original and Defy
Zenith El Primero guide. What the El Primero movement is, and how the Chronomaster Sport, Chronomaster Original and Defy Skyline differ.
Brands & models
Tissot PRX Buying Guide: 35 vs 40 mm, Quartz vs Powermatic 80
Tissot PRX buying guide: 35 mm or 40 mm, quartz or Powermatic 80, how to read the references, how the bracelet fits, and what to check.
Brands & models
Rolex Oyster Perpetual Buying Guide: Sizes, Colors and References
The Rolex Oyster Perpetual explained: the five sizes from 28 to 41 mm, colored dials, references, and how it compares with the Datejust.
Buying guides
Best German Watches Under $5,000: Nomos, Junghans, Sinn and More
The best German watches under $5,000 from Nomos, Junghans, Sinn, Mühle Glashütte, Laco, Union Glashütte and Tutima, and what makes them different.
Brands & models
Nivada Grenchen Guide: Chronomaster, Antarctic, Depthmaster and F77
Nivada Grenchen guide: the 1926 brand and its revival, the Chronomaster Aviator Sea Diver, Antarctic, Depthmaster and F77, and how to choose between versions.
Comparisons
Tudor Pelagos vs Black Bay: Titanium Tool Watch or Vintage-Style Diver?
Tudor Pelagos vs Black Bay compared: titanium vs steel, 500 m vs 200 m, sizes, clasp, movement and price, and which Tudor dive watch to buy.
Comparisons
Patek Philippe Nautilus vs Audemars Piguet Royal Oak
Patek Philippe Nautilus vs Audemars Piguet Royal Oak: Gérald Genta's two designs compared, key references, movements and asking prices in our stock.
Comparisons
Breitling Superocean vs Superocean Heritage: Which Dive Watch?
Breitling Superocean vs Superocean Heritage compared on design, sizes, movements, water resistance and price, with the references to look for.
Brands & models
Rolex Submariner Buying Guide: Every Reference Explained
Rolex Submariner buying guide: date or no-date, steel, Rolesor and gold, current 41 mm references, older generations, and what to check before you buy.
Comparisons
Omega Planet Ocean vs Diver 300M vs Seamaster 300: Which to Buy
Omega Seamaster Planet Ocean vs Diver 300M vs Seamaster 300 compared: depth ratings, movements, design and which of the three Omega divers suits you.
Brands & models
Cartier Tank Buying Guide: Must, Louis Cartier, Française, Américaine
Cartier Tank buying guide. The Tank Must, Louis Cartier, Française and Américaine compared, with sizes, quartz or mechanical, and what to check.
Brands & models
Grand Seiko Buying Guide: Spring Drive, Hi-Beat, Collections and Prices
Grand Seiko explained: Spring Drive, Hi-Beat and 9F quartz, Zaratsu polishing, the four collections, and what a Grand Seiko costs.
Comparisons
Rolex Datejust 36 vs 41: Which Size Should You Buy?
Rolex Datejust 36 vs 41 compared: size and fit, movement, bezels, bracelets and dials, and how to choose the right Datejust for your wrist.
Brands & models
Czapek Antarctique: A Buyer's Guide to the Independent Steel Sports Watch
Czapek explained: the watchmaker who partnered with Patek, the 2015 revival, the Antarctique steel sports watch and its dial series, and the Quai des Bergues.
Brands & models
How to Read Grand Seiko Reference Numbers: SBGA, SBGH, SLGH Explained
How to read Grand Seiko reference numbers. What SBGA, SBGH, SBGJ, SBGW, SBGX and SLGH mean, and how the letters tell you the movement inside.
Ownership & care
How to Wind and Set an Automatic Watch (Without Damaging It)
How to wind an automatic watch, set the time and date safely, use a screw-down crown, and what to avoid, including the date-change "danger zone".
Prices & market
What Is the Cheapest Rolex? The Least Expensive Models to Buy
What is the cheapest Rolex? The least expensive current model, the cheapest pre-owned and vintage references, and what to check before buying one.
Brands & models
Breitling Buying Guide: Navitimer, Chronomat, Superocean and More
Breitling buying guide: the Navitimer, Chronomat, Superocean, Premier, Top Time, Avenger and Classic AVI explained, with the B01 movement and what to check.
Brands & models
TAG Heuer Buying Guide: Carrera, Aquaracer, Monaco and Formula 1 Compared
Which TAG Heuer to buy: Carrera, Aquaracer, Monaco or Formula 1. What each line is for, the movements, sizes and prices, and what to check pre-owned.
Comparisons
TAG Heuer Carrera vs Monaco: Round Classic or Square Icon?
TAG Heuer Carrera vs Monaco compared on case shape, size, movements, the crown on the left, history and wearability, to help you choose.
Comparisons
Rolex Submariner vs Tudor Black Bay: Which Dive Watch Should You Buy?
Rolex Submariner vs Tudor Black Bay compared: history, size, movement, water resistance, finishing and value, and which dive watch suits you.
Comparisons
Doxa SUB 300 vs 300T vs 200: Which Doxa Dive Watch to Buy
Doxa SUB 300, 300T, 200 and 600T compared: the 1967 original, case shapes, what the dial color names mean, bracelet or rubber, and which one suits you.
Ownership & care
Chronometer Certification Explained: COSC, METAS, Rolex Superlative and Grand Seiko
What "chronometer" means on a watch: COSC, METAS Master Chronometer, Rolex Superlative and Grand Seiko standards compared, with accuracy limits.
Brands & models
Maurice Lacroix Aikon Buying Guide: Sizes, Automatic vs Quartz
Maurice Lacroix Aikon buying guide. The 35, 39 and 42 mm sizes, automatic, quartz and #tide models, the bracelet system and what to check.
Comparisons
Tudor vs Rolex: What Is the Difference and Which Should You Buy?
Tudor and Rolex compared: their shared history, movements, finishing, prices and resale, and whether a Tudor Black Bay or a Rolex Submariner suits you better.
Pre-owned & trust
Grey Market vs Authorized Dealer: What It Means for Price and Warranty
Grey market vs authorized dealer luxury watches: what each means, how manufacturer warranties work, how prices compare and what to ask before you buy.
Brands & models
U-Boat Watches Explained: Classico, Darkmoon, Sommerso and U-65
U-Boat watches explained: the Italian brand with the left-hand crown, the Classico, Darkmoon, Sommerso and U-65 lines, sizes, quartz versus automatic, and PVD.
Comparisons
Rolex GMT-Master II: Pepsi vs Batman vs Sprite, Compared
Rolex GMT-Master II Pepsi vs Batman vs Sprite. The 126710BLRO, 126710BLNR and 126720VTNR compared, with the Root Beer and the gray and black version.
Selling & trade-in
How to Trade In a Watch Toward Another One
How a watch trade-in works: what your watch is worth, what you need to send, how the offer and the difference are calculated, and when selling outright is better.
Comparisons
IWC Portugieser vs Pilot's Watch: Which IWC Should You Buy?
IWC Portugieser vs Pilot's Watch compared: history, dial, size, chronographs, Big Pilot and seven-day movements, and which IWC suits your style.
Pre-owned & trust
How to Spot a Fake Rolex: 12 Checks Before You Buy
How to spot a fake Rolex: 12 checks on the seller, price, papers, dial, case and movement, and why only a professional inspection gives certainty.
Buying guides
Best Luxury Watches From $10,000 to $20,000: What to Buy
The best luxury watches from $10,000 to $20,000. Rolex sports models, Blancpain, Glashütte Original, Omega and Jaeger-LeCoultre, and how to choose.
Comparisons
Audemars Piguet Royal Oak vs Royal Oak Offshore: Which to Buy?
Royal Oak vs Royal Oak Offshore: history, size, thickness, materials, water resistance and straps, and which one suits your wrist.
Brands & models
Ball Watches Explained: Gas-Tube Lights, the Engineer and What to Check
Ball watches explained: the railroad history, the gas-tube lights that glow without charging, the Engineer, Roadmaster and Trainmaster lines, and what to check.
Comparisons
Cartier Santos Medium vs Large: Which Size Should You Buy?
Cartier Santos Medium vs Large compared. Case dimensions, the date window, wrist fit, references such as WSSA0029 and WSSA0018, and how to choose.
Comparisons
Rolex Sea-Dweller vs Submariner: Do You Need the Deeper Diver?
Sea-Dweller vs Submariner compared: 43 mm vs 41 mm, 1,220 m vs 300 m, helium valve, thickness, the Deepsea and prices, and which Rolex dive watch to buy.
Ownership & care
How Often Should a Rolex Be Serviced? Intervals and Signs
How often a Rolex needs a service: Rolex's recommended interval, the guarantee after a service, the signs it is due, and what a service involves.
Brands & models
NOMOS Glashütte Buying Guide: Tangente, Club, Ahoi and the In-House Movements
Which NOMOS to buy: Tangente, Club, Ludwig, Orion, Ahoi or Tetra. The German design, the in-house calibres, sizes and prices from our stock.
Brands & models
How to Read Patek Philippe Reference Numbers: 5711/1A-010 Explained
How to read Patek Philippe reference numbers such as 5711/1A-010 and 5167A-001: the model digits, the metal letter, the slash and the dial code.
Brands & models
Parmigiani Tonda PF Explained: Sizes, Metals and Earlier Tonda Models
Parmigiani Fleurier Tonda PF explained: the knurled platinum bezel, guilloché dial, steel versus gold, and how it differs from earlier Tonda models.
Pre-owned & trust
How to Read Rolex Reference Numbers: A Simple Guide
How to read Rolex reference numbers: what the digits say about the model, bezel and material, what suffixes like LN and BLNR mean, and how to use them.
Brands & models
Junghans Max Bill Buying Guide: Hand-Wound, Automatic or Quartz
Junghans Max Bill buying guide. The hand-wound, automatic, quartz and Chronoscope models compared, with sizes, crystals and what to check.
Brands & models
Omega Seamaster Buying Guide: Diver 300M, Aqua Terra, Planet Ocean
Which Omega Seamaster should you buy? The Diver 300M, Aqua Terra, Planet Ocean, Seamaster 300 and Railmaster compared, with sizes and what to check.
Brands & models
Audemars Piguet Buying Guide: The Royal Oak and Beyond
Audemars Piguet buying guide: the Royal Oak, its sizes and references, the Royal Oak Offshore and Code 11.59, how to read AP references, and what to check.
Comparisons
Grand Seiko Spring Drive vs Hi-Beat: Which Movement to Choose
Grand Seiko Spring Drive vs Hi-Beat compared on accuracy, power reserve, the seconds hand, servicing and price, with the references that use each.
Brands & models
Rolex Yacht-Master Buying Guide: Sizes, Materials and Prices
The Rolex Yacht-Master explained: 37, 40 and 42 mm, Rolesium, Everose and titanium, how it differs from the Submariner, and what each version costs.
Buying guides
Best Luxury Watches Under $3,000: Longines, Tudor, Oris and Nomos
The best luxury watches under $3,000 from Longines, Tudor, Oris, Nomos, TAG Heuer and Rado, with what this budget buys and how to choose.
Comparisons
Chopard Happy Sport vs Alpine Eagle: Which Chopard Should You Buy?
Chopard Happy Sport vs Alpine Eagle compared: moving diamonds or integrated bracelet, sizes, metals, movements and water resistance, plus L.U.C.
Comparisons
Omega Speedmaster vs Rolex Daytona: The Two Great Chronographs Compared
Speedmaster Moonwatch vs Rolex Daytona: manual vs automatic, size, water resistance, history, availability and price, and which chronograph to buy.
Brands & models
How to Read Breitling Reference Numbers: A17326211B1A1 Decoded
How to read Breitling reference numbers such as A17326211B1A1 and AB0138241C1A1: case metal, movement, dial color and bracelet, character by character.
Comparisons
Rolex Oyster vs Jubilee vs President: Which Bracelet to Choose
Rolex Oyster, Jubilee and President bracelets compared: how each looks and wears, which models take which, clasps, and what to check.
Brands & models
Seiko Presage Buying Guide: Cocktail Time, Style60's and Craftsmanship
Seiko Presage explained: Cocktail Time, Style60's and the Craftsmanship series with enamel, Urushi and porcelain dials, their movements and how to choose.
Brands & models
Seiko Buying Guide: Prospex vs Presage vs 5 Sports
Which Seiko to buy: Prospex for diving and sport, Presage for dress, 5 Sports for a first automatic. Movements, water resistance and prices from our stock.
Ownership & care
Automatic vs Quartz Watches: Differences, Accuracy and Which to Buy
Automatic vs quartz watches explained: how each works, accuracy, power reserve, servicing and cost, plus hybrids like Spring Drive and which one to buy.
Brands & models
Oris Buying Guide: Aquis, Big Crown and Divers Sixty-Five
Oris buying guide. The Aquis, Big Crown, ProPilot and Divers Sixty-Five explained, what the Calibre 400 adds, and how to read an Oris reference.
Brands & models
Jaquet Droz Grande Seconde: A Buyer's Guide to the Figure-Eight Dial
Jaquet Droz explained: the 18th-century automata maker, the Grande Seconde and its figure-eight dial, enamel and stone dials, numbered editions and what to check.
Buying guides
Best Luxury Watches Under $1,000: Swiss, German and Japanese Picks
The best luxury watches under $1,000 from Hamilton, Tissot, Seiko, Mido and Junghans, with what to expect at this price and what to check.
Brands & models
Tudor Black Bay Guide: Every Size and Version Explained
Tudor Black Bay guide: the 41, Fifty-Eight, Fifty-Four, GMT, Chrono, Pro and 31 to 41 mm models compared, with what to check before buying one.
Brands & models
Longines Buying Guide: Master Collection, HydroConquest, Spirit and Conquest
Which Longines to buy: Master Collection, HydroConquest, Spirit, Conquest or DolceVita. What each line is for, sizes, movements and prices from our stock.
Comparisons
Rolex Submariner Date vs No-Date: 126610LN or 124060?
Rolex Submariner Date vs No-Date compared. What differs between the 126610LN and the 124060, what is identical, and how to choose between them.
Comparisons
Patek Philippe Nautilus vs Aquanaut: Which One Should You Buy?
Nautilus vs Aquanaut compared: history, design, dial, strap, sizes, water resistance and how each wears, and which Patek Philippe sports watch suits you.
Brands & models
Patek Philippe Buying Guide: Nautilus, Aquanaut and Calatrava
Patek Philippe buying guide: the Nautilus, Aquanaut and Calatrava explained, with key references, sizes and complications, and what to check before you buy.
Pre-owned & trust
Buying a Rolex Without Box and Papers: Is It Worth It?
Should you buy a Rolex without box and papers? What papers prove, what they don't, how the price differs, and what to check when they are missing.
Comparisons
Omega Speedmaster Hesalite vs Sapphire: Which Moonwatch to Buy
Omega Speedmaster Hesalite vs sapphire. The two Moonwatch Professional versions compared on crystal, case back, bracelet, look and price.
Comparisons
Breguet Classique vs Marine: Which Breguet Should You Buy?
Breguet Classique vs Marine compared: guilloché dials and Breguet hands, sizes, metals and water resistance, and which of the two lines suits how you wear a watch.
Prices & market · Guide
How Much Does a Rolex Cost? Rolex Prices by Model (November 2026)
Rolex prices model by model, from the Oyster Perpetual to the Day-Date and Daytona, with starting and typical prices from our stock.
Pre-owned & trust
Why Box and Papers Matter When You Buy a Luxury Watch
Why box and papers matter: what "papers" are, what a full set includes, how they affect value and resale, and when a watch without them is a good buy.
Buying guides
How to Choose a Dress Watch: Cartier-Style Classics and More
How to choose a dress watch: size, thickness, case shape, metals, dials and straps, the classic styles from Cartier's Tank to the Calatrava, and models to consider.
Pre-owned & trust
Pre-Owned Watch Checklist: 10 Things to Check Before You Buy
A pre-owned watch checklist. Ten checks to make on any used luxury watch, from the reference and serial number to the bracelet and service history.
Brands & models
Nomos Hand-Wound vs Automatic: Alpha or neomatik DUW 3001?
Nomos hand-wound Alpha vs automatic neomatik DUW 3001: thickness, power reserve, daily use and which Nomos movement to choose.
Ownership & care
How Often Should You Service a Luxury Watch?
How often to service a luxury watch, what a full service involves, the signs your watch needs one, how long it takes, and how to protect it between services.
Comparisons
Frederique Constant Classics vs Highlife vs Manufacture: How to Choose
Frederique Constant explained: the Classics, the Highlife sports watch and the in-house Manufacture models, what Heart Beat means, and quartz versus automatic.
Brands & models
How to Read Tudor Reference Numbers: Black Bay and Pelagos Decoded
How to read Tudor reference numbers, from 79030N to M7941A1A0NU-0001: what the digits, letters and the part after the dash tell you before you buy.
Brands & models
Hamilton Khaki Field Buying Guide: Mechanical, Auto, Murph and King
Hamilton Khaki Field buying guide: Mechanical or Auto, 38 or 42 mm, the Murph, the King and the Expedition, with water resistance, references and what to check.
Pre-owned & trust
Certified Pre-Owned vs Unworn vs New Watches: What Each Really Means
Certified pre-owned vs unworn vs new: what each watch condition means, how warranty and price differ, and which one is the right buy for you.
Comparisons
Panerai Luminor vs Radiomir: Which Panerai Should You Buy?
Panerai Luminor vs Radiomir compared: history, the crown-protecting bridge, case shape, sizes, PAM numbers, movements and straps, and which Panerai suits you.
Ownership & care
How to Size a Watch Bracelet: Links, Micro-Adjustment and Fit
How to size a watch bracelet. How tight it should be, how links are removed, what clasp micro-adjustment does, and when to leave it to a watchmaker.
Brands & models
Rolex Lady-Datejust Buying Guide: 28 mm vs 31 mm, Dials, Bezels and Prices
How to choose a ladies' Rolex Datejust: Lady-Datejust 28 or Datejust 31, steel, two-tone or gold, fluted or diamond bezel, Jubilee or President, and what they cost.
Comparisons
Tudor Black Bay GMT vs Rolex GMT-Master II: What You Get for More
Tudor Black Bay GMT vs Rolex GMT-Master II compared on size, movement, bezel, water resistance and price, and which travel watch suits you.
Brands & models
How to Read Omega Reference Numbers: The 14 Digits Explained
Omega reference numbers decoded, digit by digit: collection, material, case size, movement and dial color, with examples from the Speedmaster and Seamaster.
Comparisons
Rolex Datejust vs Oyster Perpetual: Which Should You Buy?
Rolex Datejust vs Oyster Perpetual compared on date, bezel, bracelet, metals, sizes and price, with the references to know and how to choose.
Prices & market
Audemars Piguet Royal Oak Price Guide: What Each Reference Costs (November 2026)
Audemars Piguet Royal Oak prices by reference, from the 15510ST to the Jumbo and the chronograph, with live figures from our stock.
Pre-owned & trust · Guide
How to Buy a Luxury Watch Online Safely: A Complete Checklist
How to buy a luxury watch online safely: check the seller, read the listing, judge the price, pay with protection and inspect the watch on delivery.