New
Rolex
Rolex Datejust 36
Gray dial · Two-tone bracelet · 36 mm
$15,050
Rolex
New, unworn and pre-owned Rolex, from the Submariner to the Day-Date, each authenticated by our specialist before it ships.
Watchflix NYC has 3,454 Rolex watches in stock, priced from $2,200 to $395,115. New or unworn pieces start at $4,835 and pre-owned at $2,200. The references we stock most are 126334, 126300 and 126000. Every one is checked by our specialist before it ships and comes with a 24-month warranty, free insured US shipping in 1–3 business days and 14-day returns.
3,454 watches · in stock, shipped free and insured in the US in 1–3 business days; outside the US, message us on WhatsApp first
Watches
Pre-owned · Inspected
Rolex
Rolex Datejust 41
Green dial · Steel bracelet · 41 mm
$9,505
Pre-owned · Inspected
Rolex
Rolex Datejust 41 "Wimbledon"
Gray dial · Steel bracelet · 41 mm
$12,205
New
Rolex
Rolex Oyster Perpetual 36
Blue dial · Steel bracelet · 36 mm
$9,505
Pre-owned · Inspected
Rolex
Rolex Oyster Perpetual 41
Green dial · Steel bracelet · 41 mm
$9,355
Pre-owned · Inspected
Rolex
Rolex Sky-Dweller
Green dial · Steel bracelet · 42 mm
$21,005
Rolex
Rolex 1908
Blue dial · Leather strap · 39 mm
$49,015
Rolex
Rolex Air-King
Black dial · Steel bracelet · 40 mm
$9,655
Rolex
Rolex Cosmograph Daytona
White dial · Steel bracelet · 40 mm
$33,000
Rolex
Rolex Cosmograph Daytona 'John Mayer 2'
Green dial · Gold bracelet · 40 mm
$77,020
Rolex
Rolex Cosmograph Daytona 'Le Mans'
Black dial · Gold bracelet · 40 mm
$190,060
Rolex
Rolex Cosmograph Daytona 'Le Mans' 2025 Off-Catalog Model
Black dial · Gold bracelet · 40 mm
$175,055
Rolex
Rolex Cosmograph Daytona 'Rainbow'
Black dial · Gold bracelet · 40 mm
$395,115
Rolex
Rolex Cosmograph Daytona 'Tiffany'
Turquoise dial · Rubber strap · 40 mm
$86,025
Rolex
Rolex Cosmograph Daytona Arabic
Blue dial · Gold bracelet · 40 mm
$169,550
Rolex
Rolex Datejust 31
Pink dial · Steel bracelet · 31 mm
$9,300
Rolex
Rolex Day-Date 36
Pavé dial · Gold bracelet · 36 mm
$85,025
Rolex
Rolex Day-Date 36 Puzzle Emoji Jigsaw Motif
Orange dial · Gold bracelet · 36 mm
$270,080
Rolex
Rolex Day-Date 40
White dial · Gold bracelet · 40 mm
$47,515
Rolex
Rolex Deepsea Challenge
Black dial · Titanium bracelet · 50 mm
$37,510
Rolex
Rolex Explorer
Black dial · Steel bracelet · 36 mm
$8,350
Rolex
Rolex Explorer 40
Black dial · Steel bracelet · 40 mm
$9,505
Rolex
Rolex Explorer II
Black dial · Steel bracelet · 42 mm
$11,455
Rolex
Rolex GMT-Master II
Black dial · Two-tone bracelet · 40 mm
$20,505
Showing 24 of 3,454 watches
About Rolex
Rolex was founded in London in 1905 by Hans Wilsdorf and moved to Geneva after the First World War. Its reputation rests on a few inventions that shaped the modern wristwatch: the waterproof Oyster case of 1926 and the self-winding Perpetual rotor of 1931. Nearly every Rolex today still combines the two.
The company is owned by a private foundation and makes its own movements, cases and bracelets. Current references carry Rolex's Superlative Chronometer certification and a five-year international guarantee.
Signature models
- Submariner
- The dive watch introduced in 1953: rotating bezel, 300 m water resistance, and the template most divers still follow.
- Datejust
- Launched in 1945 as the first self-winding wristwatch with a date in a window. Today it comes in 31, 36 and 41 mm.
- GMT-Master II
- A second time zone read on the 24-hour bezel, created for airline pilots in the 1950s.
- Cosmograph Daytona
- The chronograph named after Daytona Beach, with the tachymeter on the bezel, introduced in 1963.
- Day-Date
- Rolex's flagship since 1956, made only in precious metals, with the day spelled out at 12 o'clock.
What to know before you buy
- Read the reference: the first digits tell you the model family and the last digit the material (for example, 0 is steel, 3 is steel and yellow gold).
- Box and papers matter most on Rolex. The warranty card shows the date of sale, which supports value when you sell.
- Condition changes the price more than the year. Compare an unworn piece with a lightly worn one of the same reference before deciding.
Where to buy a Rolex: your options
A Rolex can be bought from an authorized dealer, from an independent dealer such as Watchflix NYC, or from other sellers on the grey market. The table shows how they usually differ. Watchflix NYC is independent and not affiliated with Rolex.
| What differs | Watchflix NYC | Authorized dealer | Grey market, general |
|---|---|---|---|
| Watches offered | New, unworn and pre-owned Rolex | New Rolex, mostly current models | New and pre-owned |
| Price | Market price, shown on every listing | The maker's retail price; popular models can have waiting lists | Market price; varies by seller |
| Availability | In stock: buy or reserve today | Depends on allocation for sought-after models | Varies by seller |
| Authentication | Checked by our specialist before it ships | Supplied by the maker | Varies; ask how each watch is checked |
| Warranty | Our own 24-month warranty on the movement | The maker's international warranty | Varies; often the seller's own or none |
| Returns | 14 days, no restocking fee | Set by each dealer | Varies by seller |
More on the differences: grey market vs authorized dealer watches.
Rolex: questions buyers ask
How much does a Rolex cost?
At Watchflix NYC, 3,454 Rolex watches are in stock, priced from $2,200 to $395,115, with a median price of $17,380. New and unworn Rolex watches start at $4,835 and pre-owned ones at $2,200. The price depends on the reference, case metal, condition, year and whether the box and papers are included. Every price on our site is the full price in US dollars, with free insured shipping in the US.
What case sizes does the Rolex come in?
The Rolex watches we have in stock measure from 24 mm to 50 mm in case diameter. Use the case size filter on this page to narrow the list, and the Real size button on each watch page to see it at its actual size on your screen.
Which Rolex references are available?
The Rolex references we stock most right now are 126334 (99 in stock), 126300 (80 in stock), 126000 (49 in stock), 124300 (48 in stock), 126234 (46 in stock) and 228238 (44 in stock). Each listing states the full reference, condition, year and whether the original box and papers are included.
Is every Rolex authenticated, and is there a warranty?
Yes. Every Rolex sold by Watchflix NYC is checked by our specialist before it ships, comes with our 24-month warranty, and ships free and fully insured in the US in 1–3 business days; outside the US, message us on WhatsApp first. Returns are accepted within 14 days, with no restocking fee.