Buying guides · Guide
The Best Luxury Dive Watches at Every Budget
Eight dive watches worth buying, from Seiko and Longines to Tudor, Omega, Rolex and Blancpain: what each does best, with live prices from our stock.
The Watchflix NYC Journal
Buying guides, comparisons, price guides and care advice, written from the questions our buyers ask every day. Start with a guide, pick a brand, or browse by topic.
Buying guides
All 15 articles
Buying guides
How to Choose Your Watch Size: Case Diameter, Lug to Lug and Wrist Fit
How to choose the right watch size: measure your wrist, understand case diameter, lug-to-lug and thickness, and why shape matters, with a simple sizing table.
Buying guides
Best Luxury Watches Under $5,000: What to Look At
Luxury watches under $5,000: the brands and models worth looking at, from Tudor, Longines and Oris to Nomos, Hamilton and Grand Seiko, and how to choose.
Buying guides
Lug-to-Lug Explained: The Watch Measurement That Decides Fit
Lug-to-lug explained. What the measurement is, how to measure your wrist for it, why it matters more than diameter, and how to use it when you buy.
Comparisons
All 44 articles
Comparisons
Rolex Explorer vs Explorer II: Which Rolex Explorer Should You Buy?
Explorer vs Explorer II compared: history, size, dial, the 24-hour hand, movements and how each wears, and which Rolex Explorer suits you.
Comparisons
Cartier Santos vs Tank: Which Cartier Watch Should You Buy?
Cartier Santos vs Tank compared: history, shape, sizes, movements, bracelets and water resistance, and which of the two Cartier icons suits you.
Comparisons
Hublot Big Bang vs Classic Fusion: Which Hublot Is Right for You?
Hublot Big Bang vs Classic Fusion compared: size, thickness, chronograph vs three-hand, the Unico movement, materials and prices from our stock.
Brands & models
All 75 articles
Brands & models
A. Lange & Söhne Buying Guide: Lange 1, Saxonia, Zeitwerk and 1815
A. Lange & Söhne explained: Glashütte since 1845, the 1994 revival, the Lange 1, Saxonia, 1815, Zeitwerk and Datograph, prices from our stock and what to check.
Brands & models
Accutron Buying Guide: Tuning Fork Heritage, Spaceview and Electrostatic Watches
Accutron explained for buyers: Bulova's 1960 tuning-fork watch, its relaunch as a brand, the Spaceview 2020 electrostatic movement and Legacy models, prices.
Brands & models
Bulgari Watches Buying Guide: Octo Finissimo, Serpenti and Bvlgari Bvlgari
Bulgari watches explained: the Roman jeweller since 1884, the Octo and its ultra-thin Finissimo records, Serpenti and Bvlgari Bvlgari, prices and what to check.
Prices & market
All 6 articles
Prices & market
Patek Philippe Nautilus Price Guide: What Each Reference Costs (November 2026)
Patek Philippe Nautilus prices by reference, from the 5711 and 5712 to the 5726, 5980 and ladies' 7118, with live figures from our stock and what drives the price.
Prices & market
Cartier Santos Price Guide: Sizes, Metals and What It Costs (November 2026)
Cartier Santos prices from our stock: what a Santos de Cartier costs in steel, two-tone and gold, medium or large, and how it compares with the Tank and Ballon Bleu.
Prices & market
Is a Rolex a Good Investment? What Holds Value, and What Doesn't
Do Rolex watches hold their value? An honest guide to which models have kept their value, what lowers resale prices, and how to buy a Rolex you can sell well later.
Pre-owned & trust
All 15 articles
Pre-owned & trust
Where to Buy a Pre-Owned Rolex Online Safely: Options and a Checklist
Where to buy a pre-owned Rolex online in the US: certified pre-owned, independent dealers, marketplaces and private sellers compared.
Pre-owned & trust
How to Spot a Fake Omega: Speedmaster and Seamaster Checks
How to spot a fake Omega. The checks that matter on a Speedmaster or Seamaster, from the serial number and dial to the movement, cards and seller.
Pre-owned & trust
How to Pay for a Luxury Watch Online: Wire, PayPal, Card or Crypto
How to pay for a luxury watch online safely: bank wire, PayPal invoice, card and crypto compared, with the protections and risks of each.
Selling & trade-in
All 6 articlesSelling & trade-in
Where to Sell a Luxury Watch: Dealer, Auction, Marketplace or Private Sale
Where to sell a luxury watch: dealers, auction houses, online marketplaces, private sales and trade-ins compared, with what each costs and how to sell safely.
Selling & trade-in
When Is the Best Time to Sell a Luxury Watch?
When is the best time to sell a luxury watch? Warranty, service timing, condition, new model releases and market demand, and how to decide.
Selling & trade-in
How to Sell a Rolex Online, Anywhere in the US
How to sell a Rolex online safely: find the reference, gather box and papers, judge condition and demand, compare offers and ship insured.
Ownership & care
All 11 articles
Ownership & care
How to Use a GMT Watch: Set It, Read It, Track Three Time Zones
How to use a GMT watch. How to read the 24-hour hand, set a second time zone, use the rotating bezel for a third, and tell the two types of GMT apart.
Ownership & care
Do You Need a Watch Winder? When It Helps and When It Does Not
Do you need a watch winder? What a winder does, whether it harms or helps an automatic watch, who benefits from one, and what to look for.
Ownership & care
Is My Watch Magnetized? Signs, a Simple Test and the Fix
Is my watch magnetized? The signs, such as suddenly running fast, a simple compass test, what causes it, how it is fixed and which watches resist it.
Newest articles
- A. Lange & Söhne Buying Guide: Lange 1, Saxonia, Zeitwerk and 1815Brands & models ·
- Accutron Buying Guide: Tuning Fork Heritage, Spaceview and Electrostatic WatchesBrands & models ·
- Bulgari Watches Buying Guide: Octo Finissimo, Serpenti and Bvlgari BvlgariBrands & models ·
- Chanel J12 and Chanel Watches Buying Guide: J12, Première, Boy·Friend, Code CocoBrands & models ·
- Christopher Ward Buying Guide: C60 Trident, C63 Sealander, Bel Canto and TwelveBrands & models ·
- Chronoswiss Buying Guide: Regulator Dials, Onion Crowns and GuillochéBrands & models ·
- F.P. Journe Buying Guide: Chronomètre Bleu, Octa, Élégante and RésonanceBrands & models ·
- Franck Muller Buying Guide: Cintrée Curvex, Vanguard, Conquistador and MoreBrands & models ·