
Rolex
Rolex Datejust 31
Gray dial · Steel bracelet · 31 mm
Watchflix NYC has 335 Rolex Datejust 31 watches in stock, priced from $6,995 to $67,465. New or unworn pieces start at $8,580 and pre-owned at $6,995. The references we stock most are 278274, 278241 and 278289RBR. Every one is checked by our specialist before it ships and comes with a 24-month warranty, free insured US shipping in 1–3 business days and 14-day returns.
335 watches · in stock, shipped free and insured in the US in 1–3 business days; outside the US, message us on WhatsApp first

Rolex
Gray dial · Steel bracelet · 31 mm

Rolex
Silver dial · Steel bracelet · 31 mm

Rolex
White dial · Steel bracelet · 31 mm


Rolex
Gray dial · Two-tone bracelet · 31 mm


Rolex
Slate dial · Two-tone bracelet · 31 mm


Rolex
Black dial · Steel bracelet · 31 mm


Rolex
Black dial · Steel bracelet · 31 mm


Rolex
Champagne dial · Two-tone bracelet · 31 mm


Rolex
Green dial · Two-tone bracelet · 31 mm


Rolex
Black dial · Steel bracelet · 31 mm


Rolex
Light pink dial · Steel bracelet · 31 mm


Rolex
Silver dial · Two-tone bracelet · 31 mm


Rolex
Pink dial · Steel bracelet · 31 mm


Rolex
Silver dial · Gold bracelet · 31 mm


Rolex
Green dial · Steel bracelet · 31 mm


Rolex
Champagne dial · Two-tone bracelet · 31 mm


Rolex
Rose dial · Gold bracelet · 31 mm


Rolex
Pink dial · Steel bracelet · 31 mm


Rolex
Pink dial · Steel bracelet · 31 mm


Rolex
Pink dial · Steel bracelet · 31 mm


Rolex
Mother of pearl dial · Steel bracelet · 31 mm


Rolex
Blue dial · Steel bracelet · 31 mm


Rolex
Pink dial · Steel bracelet · 31 mm


Rolex
Green dial · Steel bracelet · 31 mm
Showing 24 of 335 watches
At Watchflix NYC, 335 Rolex Datejust 31 watches are in stock, priced from $6,995 to $67,465, with a median price of $19,140. New and unworn Rolex Datejust 31 watches start at $8,580 and pre-owned ones at $6,995. The price depends on the reference, case metal, condition, year and whether the box and papers are included. Every price on our site is the full price in US dollars, with free insured shipping in the US.
The Rolex Datejust 31 watches we have in stock measure 31 mm in case diameter. Use the case size filter on this page to narrow the list, and the Real size button on each watch page to see it at its actual size on your screen.
The Rolex Datejust 31 references we stock most right now are 278274 (30 in stock), 278241 (26 in stock), 278289RBR (26 in stock), 278341RBR (26 in stock), 278343RBR (26 in stock) and 278383RBR (25 in stock). Each listing states the full reference, condition, year and whether the original box and papers are included.
Yes. Every Rolex Datejust 31 sold by Watchflix NYC is checked by our specialist before it ships, comes with our 24-month warranty, and ships free and fully insured in the US in 1–3 business days; outside the US, message us on WhatsApp first. Returns are accepted within 14 days, with no restocking fee.
The Datejust, introduced in 1945, was the first self-winding wristwatch chronometer to show the date in a window on the dial; the Cyclops magnifier over the date followed in 1953. The 31 mm size sits between the Lady-Datejust and the Datejust 36, and current references (the 2782xx series) use the caliber 2236.
Two watches with the same reference can differ in dial, bezel (fluted, smooth or set with diamonds) and bracelet (Oyster, Jubilee or President). The full reference, such as 278273-0018, pins down the exact version; check it against the warranty card.
Ask about condition, papers, sizing or delivery. We answer on WhatsApp and by email, Mon–Sat 10am–7pm ET. WhatsApp is the fastest way to get an answer.