Rolex

Rolex Datejust 31 mm White Gold Reference 278289RBR

Item WFJ8PS6QF

New

Condition

New
Brand new and never worn, as supplied.
Unworn
Never worn. It may have been stored or displayed, but shows no signs of use.
Very good
Lightly worn with at most very faint signs of use; close to new.
Good
Worn, with visible but normal signs of use for its age.
Price on request

Ask us for the price: we reply on WhatsApp or by email, usually within one business day.

In stock · processing at least 24 hours · free US delivery in 1–3 business days

To the FedEx location nearest you, collected with photo ID: the watch never waits on a doorstep.

Ask for the price Ask about this Datejust

Ask about this Datejust

Ask about this watch: condition, papers, service history or delivery. We reply by email, usually within one business day; WhatsApp is faster.

Enter your name.

Enter an email address, such as name@example.com.

Enter your question.

What’s included

  • 24-month Watchflix NYC warranty

Specifications

Overview

Brand
Rolex
Reference
278289RBR
Condition
New
Made for
Ladies'

New to Rolex? Read our Rolex buying guide

Description

The Rolex Datejust 31 mm White Gold (reference 278289RBR) is a Rolex watch.

It is in stock at Watchflix NYC in the US; ask us for the price.

Condition: new.

Checked by our specialist before it ships, and delivered fully insured.

About the Rolex Datejust 31

The Datejust, introduced in 1945, was the first self-winding wristwatch chronometer to show the date in a window on the dial; the Cyclops magnifier over the date followed in 1953. The 31 mm size sits between the Lady-Datejust and the Datejust 36, and current references (the 2782xx series) use the caliber 2236.

Two watches with the same reference can differ in dial, bezel (fluted, smooth or set with diamonds) and bracelet (Oyster, Jubilee or President). The full reference, such as 278273-0018, pins down the exact version; check it against the warranty card.

We stock 335 Rolex Datejust 31 watches, from $6,995 to $67,465.

Shop all Rolex

Explore similar models

What customers say about Watchflix LA, our store in Los Angeles

Reviews of our store on Google, shown as Google returns them (up to five, most relevant first). We do not choose, edit or filter them.Read all reviews on Google Maps

Google Maps

Questions before you buy or sell?

Ask about condition, papers, sizing or delivery. We answer on WhatsApp and by email, Mon–Sat 10am–7pm ET. WhatsApp is the fastest way to get an answer.

Chat with us on WhatsApp