
Rolex
Rolex Datejust 31
Pink dial · Steel bracelet · 31 mm
Item WFVDKHMMV
Ask us for the price: we reply on WhatsApp or by email, usually within one business day.
In stock · processing at least 24 hours · free US delivery in 1–3 business days
To the FedEx location nearest you, collected with photo ID: the watch never waits on a doorstep.
What’s included
New to Rolex? Read our Rolex buying guide
The Rolex Datejust 31 mm White Gold (reference 278289RBR) is a Rolex watch.
It is in stock at Watchflix NYC in the US; ask us for the price.
Condition: new.
Checked by our specialist before it ships, and delivered fully insured.
The Datejust, introduced in 1945, was the first self-winding wristwatch chronometer to show the date in a window on the dial; the Cyclops magnifier over the date followed in 1953. The 31 mm size sits between the Lady-Datejust and the Datejust 36, and current references (the 2782xx series) use the caliber 2236.
Two watches with the same reference can differ in dial, bezel (fluted, smooth or set with diamonds) and bracelet (Oyster, Jubilee or President). The full reference, such as 278273-0018, pins down the exact version; check it against the warranty card.
We stock 335 Rolex Datejust 31 watches, from $6,995 to $67,465.
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Ask about condition, papers, sizing or delivery. We answer on WhatsApp and by email, Mon–Sat 10am–7pm ET. WhatsApp is the fastest way to get an answer.