Buying guides
Ladies' Luxury Watch Buying Guide: Models, Sizes and What to Check
How to choose a luxury watch for women: classics from Rolex, Cartier and Patek Philippe, sizes, quartz or automatic, and what to check.
The Watchflix NYC Journal – page 7
Buying guides, model comparisons and ownership advice.
Brands & models
How to Read Audemars Piguet Reference Numbers: Royal Oak Codes
How to read Audemars Piguet reference numbers such as 15510ST.OO.1320ST.06: the model, the metal letters, the bracelet code and the dial number.
Brands & models
Bremont Buying Guide: Supermarine, MB, ALT1 and Terra Nova
Bremont buying guide: the British brand founded by two pilots, the Supermarine divers, the Martin-Baker MB, ALT1 pilot's watches, Terra Nova and the 2024 redesign.
Comparisons
Vacheron Constantin Overseas vs Audemars Piguet Royal Oak
Overseas vs Royal Oak compared: history, design, size, movement, water resistance, straps and finishing, and which luxury sports watch to choose.
Ownership & care
How to Clean a Luxury Watch at Home, Safely
How to clean a luxury watch at home. What you need, the safe step-by-step method for case and bracelet, what to do with leather, and what to avoid.
Comparisons
Rolex Datejust 41 vs Day-Date 40: Which Rolex Should You Buy?
Datejust 41 vs Day-Date 40 compared: metals, the day display, bracelets, movements, prices and wear, and which classic Rolex suits you.
Buying guides · Guide
How to Choose Your First Luxury Watch: A Step-by-Step Guide
How to choose your first luxury watch: set a budget, pick the right size and movement, decide new or pre-owned, and find the brands that match your style.
Pre-owned & trust
Original, Service and Aftermarket Parts on a Pre-Owned Rolex
Original, service and aftermarket parts on a pre-owned Rolex: what each means, how they change the value, and how to ask a seller about them.
Ownership & care
Watch Water Resistance Explained: 30 m to 300 m and Beyond
What watch water resistance ratings really mean, from 30 m to 300 m and more: what you can do with each, why ratings fade over time, and how to protect your watch.
Comparisons
Squale 1521 vs 1545: Choosing a Squale Dive Watch
Squale 1521 vs 1545 compared: the case maker turned dive-watch brand, crown at 4 or at 3 o'clock, what 50 atmos means, and the smaller Super-Squale and Sub-39.
Pre-owned & trust
Rolex Serial Numbers: Where to Find Them and What They Tell You
Rolex serial numbers explained. Where the serial number is on a Rolex, how it differs from the reference, what it can date, and how to use it when buying.
Buying guides
The Best Luxury Watches Under $10,000
What $10,000 buys in a luxury watch: Rolex, Omega, Tudor, Cartier, Breitling, Grand Seiko and more, with live prices from our stock and how to choose.